Social media

Communication channels

Website

WhatsApp

Client portal

Technical support

Service queue

Website intake

Policy eligibility request

Conversations tagged for human intervention

Service hours clarification

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Supervisor review

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Escalation route

Routed to the responsible team.

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"Shawer" is your fastest way to reach your customers

Faster responses.Smarter service.Clearer control.Using your organization's data

Shawer helps Saudi organizations answer customer inquiries instantly using AI, with interaction tracking to support decision-making and clear escalation paths across every channel.

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How Shawer works

From your knowledge to your customers

Upload your approved content, define response rules, and deploy across every channel your customers use.

Upload approved knowledge

Approved Knowledge

Add your policies, guides, and FAQs — Arabic and English, no rewriting needed.

Approved sources for your data content

Policies, FAQs, service guides

English · Arabic - PDF - Word

Customer policies

English · Arabic - PDF - Word

Operational FAQs

Define response rules

Controls

Set what Shawer can answer, where it declines, and when it escalates.

Suggested starting service scope

Service steps, eligibility, office hours

Trace every answer
Escalate out-of-scope
Escalate when needed

Sensitive case, exception, or need for human judgment

Answer scope

Either from the attached source data

Or by adding content directly from the supervisor

Deploy across channels

Channels

Same answers on website, WhatsApp, mobile, and internal channels.

Consistent rollout across service channels

Same source. Same rules. Every channel.

Website

WhatsApp

Mobile app

Bilingual replies

Where Shawer is used

Pick the scenario closest to your need

Start with one use case, validate the results, then expand.

Website
WhatsApp
Arabic service questions
Mixed Arabic-English queries
Route complex inquiries to internal teams by creating a support ticket

Customer-Facing Support

Answer service questions on website, WhatsApp, and support channels from approved knowledge.

Support channels
Sales, returns, and delivery timelines
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Internal Operations

Help employees find HR, policy, and process answers without digging through folders.

Arabic & English service inquiries
Service steps
Eligibility rules
Required documents
Escalation path
Supervisor
Service team

High-Volume Arabic Service

Handle regulated inquiries with governed answers, escalation rules, and source traceability.

These are just the starting points — Shawer adapts to more scenarios across your organization.

Governance & Deployment

Ready for organizations with regulatory requirements

Traceability, escalation, and deployment options built for Saudi organizations.

Every answer traced to an approved source — reviewable anytime

Unanswered queries route to the responsible team automatically

Aligned with Saudi data governance requirements

On-premise deployment available for full infrastructure control

Frequently asked questions

Ready to deliver a smooth and effective experience for your customers?

Tell us how Shawer can improve your customer experience by delivering fast, reliable, and traceable responses that support decision-making.

30-minute session. Tailored to your service environment.
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Shawer: Institutional knowledge that serves your internal teams and your customers.

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